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Tuesday November 3, 2020 — California General Election
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United States

United States of AmericaCandidate for President

Photo of Roque De La Fuente "Rocky" Guerra|Kanye Omari West

Roque De La Fuente "Rocky" Guerra|Kanye Omari West

Political activist and businessman
60,155 votes (0.3%)
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My Top 3 Priorities

  • International relations have been drained from the current administration. When elected, I will prioritize re-building allies.
  • Balance a budget and cut the waste will be the top priority of a De La Fuente administration.
  • Rebuild The American Dream for all.



Profession:Political activist and businessman
CEO, American International Enterprises (1976–current)


Anáhuac University Business Administration and Accounting
Instituto Patria B.S., Physics and Mathematics


Roque “Rocky” De La Fuente is living proof that the American Dream can be achieved by those who are inspired to pursue it. Rocky was born in 1945 in San Diego, California. His parents, Roque and Bertha, instilled the deep sense of responsibility toward others that Rocky still holds so dear. This message of “service to others” was reinforced by the Carmelites of the Sacred Heart, The Daughters of the Holy Spirit, Dominican Pillars, Legionaries of Christ, Maris and Jesuits, who provided his education during his formative years. He earned a bachelor’s degree in Physics and Mathematics from Instituto Patria and graduated Magna Cum Laude. He then studied Business Administration / Accounting at Anáhuac University and the University of San Diego.

On January 29, 2016, Roque “Rocky” De La Fuente received the title of Doctor Honoris Causa from UNESCO, the Institute of Advanced Studies Foundation Le Franc and CONALMEX, for being an outstanding international business ambassador with a phenomenal track record, Rocky’s studies in Mexico and the United States taught him to appreciate cultural differences. While he noticed that people’s perspectives may differ based upon the environments they were raised in and the opportunities they were presented, he quickly realized that the differences did not matter; they simply added to the enrichment of the world around him, As a result, Rocky became a “people person;” someone who truly loves spending time learning, teaching and sharing thoughts with others Rocky was born an entrepreneur, He started his first business at the age of nine and was employing classmates by eleven, Then, as a young adult, he entered the automotive business in 1974‘ Rocky’s first jobs in the automotive industry were selling cars for Mazda and Toyota dealerships in El Cajon, CA. Less than two years later, he became General Sales Manager of Kearny Mesa Volkswagen. Two years after that, he founded American Automotive Management & Services, Inc, and acquired his first new car franchise, He added 27 more over the next 16 years, including Alfa Romeo, American Motors (AMC), Audi, Cadillac, Chrysler, Daihatsu, Dodge, Dodge Truck, GMC trucks, Honda, Isuzu Jeep, Lincoln, Mazda, Mercury, Merkur, Oldsmobile, Peugeot (3), Plymouth, Pontiac, Porsche, Renault, Subaru (2) and Volkswagen (2), for a total of a total of 28 new car franchises in California. At the age of 28, Rocky was recognized by his peers and elected Chairman of the National Dealer Council for the third largest Automotive Company in the world at the time.

When Rocky wanted to explore new opportunities, he sold 27 of his automotive franchises and kept 1: Cadillac, which symbolized the best that America had to offer He renamed his business American International Enterprises Inc., dba American International Realty, He purposely used “America” in the names as an expression of his appreciation for his country, If you need more proof, Rocky wanted to fly a large American flag over his Cadillac dealership, but the city’s governing body emphatically said, “No!” Rocky refusing to back down, battled in court for 9 years before winning the right to honor our country with what has become a prominent landmark; a 3,000 square foot flag flying from the tallest free standing flag pole in the United States

Because of his heritage and deep connection with the Latino community, Rocky reached out to Mexico during its financial crisis, which arose in 1982 when its banks were nationalized by presidential decree. meet-rocky-3He opened 11 currency exchanges to allow free-flowing trade between Mexico and the United States, As part of this network, he simultaneously opened seven offices in California including Los Angeles (3), San Isidro (3) and Calexico, as well as four in Texas in the cities of El Paso (2), Laredo and McAllen, Over the next five years, Rocky founded three US banks; one being a National Bank approved by the OCC and two State Charter Banks approved by the California Banking Commission and the FDIC Rocky knows quite a bit about our borders as well, He became the first citizen to exchange private land with the State of California; trading 787 acres to be used in the construction of the Donovan Penitentiary in Otay Mesa in return for 310 acres next to where an international border crossing was being planned, He simply did not think that it was appropriate for someone’s first glimpse of the United States to be a prison complex. Roque was honored to be the first person to cross the Otay Mesa Border Crossing when it opened in January 24th, 1985‘ His real estate development expertise led to appointments by the City of San Diego to the “Annexation Task Force” to annex County of San Diego lands to the City of San Diego, as well as the Otay Mesa Developing Council, In that same year, he started the De La Fuente Business Park, founded National Enterprises Inc., and acquired the tallest building in San Francisco (circa 1910), Rocky also bought other prized properties in Los Angeles, Santa Monica, San Diego, San Diego. County, Auburn, El Cajon, Hemet, La Mesa, Lemon Grove, National City, Stanton, and Yorba Linda, California as well as in Cincinnati, Ohio, Cohoes, New York, Hartford, Connecticut, and West Palm Beach, Florida In addition, Rocky owns residential complexes in California, Connecticut, Massachusetts, Texas and Virginia Rocky has developed assisted living facilities in Los Angeles (San Pedro) and Lemon Grove, California, to care for seniors who are in need He is well-known for his generous support of charities and military veterans’ organizations through our Nation. To provide a further perspective on the breadth of Rocky’s accomplishments, at the age of 20, he earned (and holds) a Single Engine License (SEL) from the FAA, He has also acquired and continues to hold many Automobile Dealer Licenses in California, Finally, his companies hold various business licenses in many states, including a Real Estate Brokers License in California, While some accomplished business people try to launch themselves into the political world, Rocky has been politically active for decades He considers it his civic responsibility and a way to give a voice to the Hispanic Americans and other minorities, who are too often ignored, In 1992, Rocky was the first Hispanic American to serve as an At-Large Delegate (i,e., Superdelegate) for the State of California at a Democratic National Convention, which he did in 1992 at the request of Willie Brown, who was Speaker of the California State Assembly at the time He was joined by Dianne Feinstein, Kathleen Brown and Phil Angelides, who were all well-recognized among the Democratic ranks. In addition, Governor Jerry Brown, former Governor Gray Davis and former Lieutenant Governor Cruz Bustamante have benefitted from his support and have been included among his friends for over 20 years Rocky’s greatest joy in life is his five children, Roque III (RD3), Katayoun (Katita), Ricardo (Ricky), Kassandra (Kassy) and Kamila (Kami), whom he raised with his only wife, Katayoun, He has always wanted to build a better world for them and for future generations That desire remains as the driving force behind his campaign: To build a better world for his children and for the children of the world Rocky is truly a man of the people, He does not have to pretend to understand the perspectives of minorities because he is one.

Questions & Answers

Questions from League of Women Voters of California (3)

What programs or legislation, if any, would you support to help Americans of all ages to secure affordable health care?
Answer from Roque De La Fuente "Rocky" Guerra|Kanye Omari West:

The money is there to fund health care as soon as we stop fighting unnessasary wars.

Describe an immigration policy that you would support if presented to the President.
Answer from Roque De La Fuente "Rocky" Guerra|Kanye Omari West:

Total immigration reform: Rebuild the American Dream.

What financing method(s) would you support to repair or improve roads, rails, ports, airports, the electrical grid, and other infrastructure in the U.S.?
Answer from Roque De La Fuente "Rocky" Guerra|Kanye Omari West:

This should be a state issue and I would support each state's intent.

Who gave money to this candidate?


More information about contributions

Source: MapLight analysis of data from the Federal Election Commission.

Political Beliefs

Political Philosophy

Rocky De La Fuente has been fighting for the underdog his whole life. His humble beginnings in San Diego, CA and his childhood on both sides of the US border led him to develop an entrepreneurial spirit and a strong work ethic early in life. He persevered in the face of adversity and overcame obstacles to achieve the American dream.

Rocky often states that he lives in the real world rather than the political one and does not have to pretend to understand the issues affecting the underserved, minorities or immigrants because he has lived it.

He has developed the street smarts and common sense that will serve him in bringing transformation and practical solutions to the problems that Americans face. Just as Rocky battled in court for 9 years and won the right to fly the American flag on a prominent landmark to honor our country, he will fight for The American Dream.

The many challenges that Rocky overcame as he built companies from the ground up have made him empathetic to the those who are often overlooked or underrepresented in the halls of power.

His desire to build a better world for future generations is the driving force that guides this fight. He will be a leader for all the people that unites and strengthens communities.

Join Rocky and Let’s bring back The American Dream!

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