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November 6, 2018 — California General Election
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City of Culver City
Measure C - Majority Approval Required

To learn more about measures, follow the links for each tab in this section. For most screenreaders, you can hit Return or Enter to enter a tab and read the content within.

Election Results


12,846 votes yes (70.73%)

5,315 votes no (29.27%)

100% of precincts reporting (27/27).

Shall the measure to maintain 911 emergency response times by retaining firefighters, police officers, paramedics fully staff neighborhood fire stations; fix potholes/streets; maintain senior services, after school programs parks and other general fund City services, by increasing Culver City's sales tax one-quarter cent until ended by voters with no rate increase, generating approximately $4,900,000 annually requiring independent annual audits, and all funds used locally be adopted?

What is this proposal?

Measure Details — Official information about this measure

Impartial analysis / Proposal

Carol A. Schwab, City Attorney for Culver City

The Culver City City Council has placed Measure C on the ballot, which would approve an ordinance enacting a one quarter-cent (0.25%) transactions and use tax within the City of Culver City, until ended by the voters. This type of tax is also commonly referred to as a “sales” tax. If the measure is approved by the voters, some of the services and programs that may receive funding include: police, fire, senior services, streets, parks, recreation and other general city services. This tax is a “general tax,” not a “special tax,” and may be used for any valid municipal purpose. Such general tax revenues will be deposited into the City’s General Fund and will not go to the State.

Currently, the State and local sales tax in Culver City is 10% of the purchase price. The City of Culver City receives 1.5%. The remaining 8.5% goes to the State and County. If Measure C is adopted, the total Culver City sales tax rate would be 10.25%, with the City receiving 1.75% and the remaining 8.5% going to the State and County. The one quarter-cent (0.25%) tax would be effective April, 2019 and would continue unless ended by the voters at a subsequent election.

Technically, the existing “sales tax” is a combination of “sales and use tax” and “transactions and use tax.” Both are levied on the retail sale or use of tangible personal property, with certain limited exceptions. Under Measure C, the tax would be collected at the same time and in a similar manner as the existing sales tax, and would be administered by the State Board of Equalization. This retail tax is paid by nonresidents, as well as residents, and would only apply to goods and services that are subject to the existing sales tax. Like other Culver City revenues, the added tax would be subject to annual independent audits.

To be adopted, State law requires that this Measure be approved by a majority of the voters. A “Yes” vote on Measure C would adopt the ordinance. A “No” vote would not adopt the ordinance.

Published Arguments — Arguments for and against the ballot measure

Arguments FOR

Vote YES on Measure C!

As Culver City residents, we all value the city’s high quality of life and superior services. Our independent police and fire departments, parks, and youth and senior programs are among the best in Southern California.

But, these services are expected to cost $75 million more over the next 10 years than the city will bring in. Measure C will increase our local sales tax by one-quarter of a penny per taxable dollar spent to generate almost $5 million per year, all of which will be used locally.

Adopting a quarter-cent sales tax now is sound planning for the future. With Measure C, Culver City can continue to:
- Maintain prompt police, fire, and 911 emergency medical response;
- Ensure our police station and neighborhood fire stations are fully-staffed and open, even in a natural disaster;
- Continue senior services, including meals-on-wheels, and health, education, and recreation programs;
- Maintain parks, playgrounds, sports fields, and the municipal pool; and
- Provide after school and mentoring programs for our youth.

Measure C guarantees transparency and public oversight by requiring independent annual financial audits, ensuring that every dollar raised will be invested in Culver City efficiently, effectively, and as promised.

Visitors will pay most of the tax, so that all who use our roads and services will pay their fair share. Measure C will NOT increase your property tax, rent, mortgage, cost of medical services, or utility expenses. And, this Measure will not tax prescription medication or most groceries.

As a city council, we are committed to providing first-class services that fit our growing city. Please join all five members of city council and vote YES on Measure C to maintain Culver City’s city services.

Council Member, City of Culver City

Vice Mayor, City of Culver City

Council Member, City of Culver City

Council Member, City of Culver City

Mayor, City of Culver City

Arguments AGAINST


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